A guide to strengthening
UNT’s brand, story, look and feel

UNT Identity Guide

UNT’s core values, brand positioning & personality

How to write about UNT & use the university name

How to use our logos, marks, colors, fonts, photography & design

Specific requirements & best practices for web, social media, print & advertising

Download logos, templates, theme art, images & video


Showcasing greatness

The University of North Texas is a green light to greatness for all those we serve. We inspire our students through knowledge and opportunity. We transform the region and the state through research and education. We are a catalyst for discovery and innovation. We have been shining brightly since 1890.

The key to growing our reputation is consistency. That’s why our new UNT Identity Guide gives you the tools and direction you need to help build an even greater UNT.

This guide outlines the communication standards that will strengthen our brand through consistent visual and narrative expression. It was created to help you understand how to use the elements that make up the University of North Texas brand identity system:

  • Lettermark, wordmark and associated lockups
  • Key messages and supporting facts
  • Brand campaign graphics and theme line
  • Color, photography/videography and design

Through examples and simple direction, this guide will show you how elements of UNT’s brand identity combine to communicate a consistent image of UNT through your print and electronic communications.

Learn more about why we have narrative and visual communications standards. >>