From its beginnings on the second floor of a hardware store on Denton's square in 1890, the University of North Texas story unfolded for more than a century in rich and varied ways. In 2005, the UNT family took a Texas-sized step forward in telling their story.

After thousands of hours of research and refinement, a new UNT brand was unveiled. The identity package, developed from the ground up by several teams of talented people, offers key elements that can unify us all in telling the UNT story in graphics and words.

These graphics, along with words and messaging, help tell our story professionally, clearly and consistently to others. You will find that the graphics were drawn for both academic and spirit use. In addition, UNT's traditional colors of green and white were restored and the official UNT tagline, "Discover the power of ideas." was introduced. The tagline should be used on all communications but is not required on promotional or specialty items.

Read UNT's Institutional Brand Identity Policy >>

Using the Name of the University in Written Communications

Respectful treatment of the university’s official name – University of North Texas -- is a primary principle in our brand guidelines. The name of the university should always appear capitalized – uppercase for the first letter of each word except 'of'-- and never in all lowercase type. The university name may also appear in all caps (such as in the wordmark). The university’s acronym "UNT" should also always appear in all caps and never appear in lowercase. The name must appear capitalized or in all caps even when using the university name for design purposes in a font other than the university’s proprietary logo font -- this includes apparel, merchandise and promotional items and any other communications.

When communicating beyond the university’s internal audience it is imperative to link "University of North Texas" and "UNT". This is especially important for outside, national and international audiences who most likely will not recognize "UNT" without explanation. The full university name on first mention in copy or prominently displaying the UNT/University of North Texas lettermark/wordmark combination will meet this requirement.