A guide to strengthening
UNT’s brand, story, look and feel

UNT Identity Guide

UNT’s core values, brand positioning & personality

How to write about UNT & use the university name

How to use our logos, marks, colors, fonts, photography & design

Specific requirements & best practices for web, social media, print & advertising

Download logos, templates, theme art, images & video

Learn more about our 125th anniversary marks

Showcasing greatness

Established in 1890, the University of North Texas is celebrating 125 years of service to our students and communities. We inspire our students through knowledge and opportunity. We transform the region and the state through research and education. We are a catalyst for discovery and innovation. As the nation’s 25th largest public university, we fuel creativity and progress for the North Texas region and the state.

The key to growing our reputation is consistency. That’s why our new UNT Identity Guide gives you the tools and direction you need to help build an even greater UNT.

This guide outlines the communication standards that will strengthen our brand through consistent visual and narrative expression. It was created to help you understand how to use the elements that make up the University of North Texas brand identity system:

  • Lettermark, wordmark and associated lockups
  • Key messages and supporting facts
  • Color, photography/videography and design

Through examples and simple direction, this guide will show you how elements of UNT’s brand identity combine to communicate a consistent image of UNT through your print and electronic communications.

Learn more about why we have narrative and visual communications standards. >>