Established in 1890, UNT has served the public and our communities through higher education, helping to fuel the workforce and the economy throughout the North Texas region. We don't just provide a college education or a degree. We provide experience, knowledge and inspiration for a lifetime. We help students succeed, giving them the tools and the opportunities to excel. We help them define success on their own terms. And we help them achieve their dreams.

This is UNT's story and it must be the foundation for every communication touch point. Doing so elevates what you say or write about UNT from just being factual to being powerful and persuasive. And when you convey the UNT story in your own communications, you are reinforcing UNT's brand.

How can you convey the UNT story in your own communications?

• Find ways to show student success and connect it to how UNT has played a role. Examples include talking about students excelling in their studies; receiving scholarships/fellowships and internships; earning awards and recognitions; doing high-level research or scholarship; graduating; going on to graduate school; landing good jobs; making a difference; etc.
• Find ways to show how UNT is helping students through mentoring, support, access, resources, service, etc.
• Find ways to show how a student's UNT education has helped them in work and/or life.
• Find ways to show how UNT is solving problems and making an impact through research, scholarly and creative endeavors.
• Find ways to show how UNT is supporting communities through outreach, partnerships and service.
• Find ways to show how UNT is supporting the economic, social and cultural progress of the region, state, nation and world.

What's the difference?

Without the UNT story: Established as a college in 2003, UNT's College of Engineering now has 3,000 students and five programs. Its programs include mechanical and energy engineering, which has become a pacesetter for research to develop green technologies, products and standards and is another way that UNT is a leading green university.

With the UNT story: As a senior in UNT's mechanical and energy engineering program, Andrew Hernandez has been taught to look at technology and think, "How can I make it better and more efficient?" For his senior design capstone class, Hernandez is part of a student team developing a solar-powered generator that more efficiently converts sunlight to electricity. And as an intern at Dallas-based Lennox, a leading provider of high-efficiency heating and cooling systems, Hernandez is part of a team working to make commercial rooftop systems more efficient. Hernandez is flourishing because of UNT's innovative approach to mechanical and energy engineering. The program is a pacesetter for research to develop green technologies, products and standards and is another way that UNT is a leading green university. In just 10 years, the College of Engineering has grown rapidly to 3,000 students and has attracted distinguished faculty to its five innovative programs. By making technology sustainable, Hernandez is on the path to helping save our planet.

If space constraints require a short statement, focus on clearly showing one point.

Example: As a senior in UNT's mechanical and energy engineering program, Andrew Hernandez has been taught to look at technology and think, "How can I make it better and more efficient?” In his College of Engineering class, Hernandez is helping to develop a solar-powered generator that more efficiently converts sunlight to electricity. As an intern at Lennox, Hernandez is making commercial rooftop systems more efficient.