The Brand vs. the Expression of the Brand

The Brand vs. the Expression of the Brand

“UNT” is the university’s primary brand representation in words and marks. All communications can help define what “UNT” stands for by consistently showcasing our brand position and personality. Over time, to help the brand remain competitive in the marketplace, the university will express our brand position and personality through various brand campaigns. Campaigns evolve and sometimes change completely in order to keep the expression of a brand fresh and competitive.

As UNT celebrates its 125th anniversary during the 2015-16 academic year, the university is using “Est. 1890” to simply showcase the university’s long history. While this is not a theme line such as “A green light to greatness.” or “Discover the power of ideas.” as UNT has used in the past, this simple statement provides an important bridge from our last theme line to the anniversary celebration and to what is to come.