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University of North Texas
University of North Texas
UNT Identity Guide
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Understand Our Brand
UNT's Mission, Purpose & Vision
Brand Positioning & Strategy
UNT's Personality
UNT's Voice
The Brand vs. the Expression of the Brand
Tell Our Story
Key Narrative Requirements
Narrative Hierarchy: Using the UNT Name
How UNT Shapes Our Story
Writing Guidelines & Tips
Using the UNT Fact Site
Using the UNT Styleguide for Writers
Create Our Look
Key Visual Requirements
Visual Identity
Design
Color
Photography
Videos
Fonts
University Marks (Logos)
Marks (Logo Lockups) for Academic & Administrative Units
The University Seal
University Spirit Marks
The North Texas Athletic Mark
Build Your Project
Brand Policy
Brand Approvals
Web, Email & Social Media
Web Templates & Required Elements
Accessibility Requirements
Search Engine Best Practices (SEO)
Electronic Marketing via Email, Social Media & the Web
Email Signatures
Social Media Guidelines
Stationery
Signs & Banners
Licensed Products & Promotional Items
Co-Branding
Download Brand Toolkits
Official UNT marks
Athletic and Spirit marks
A-Z Academic colleges, schools, and departments
A-Z Divisions, Institutes, and Administrative Units
Print, Email and Social Media Templates
PowerPoint Templates
Branded Desktop Backgrounds
Stock Photography
HD Video Stock
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