Our UNT brand story must be consistent no matter what part of the university is speaking, and what we say must always be accurate and authentic. To capture our brand in writing, it helps to follow messaging standards, use approved, verified university facts, and write clearly and effectively.

Working key messages and other supporting data points into your copy will help you more effectively tell your part of the UNT story. There are numerous top-level messages and facts already written and ready for use. They are available at the UNT Fact Site.