What is a brand?
The brand is our image — our visuals and narrative. It is the very thing that gets us noticed in a crowded marketplace. It's our reputation — the thing that makes people value us as a university. And it’s the experience we provide. The UNT brand is simultaneously how we serve our students and communities, and how we express ourselves to the public. When our brand is strong and highly valued, UNT is strong and highly valued.