Defining our key personality traits, in addition to clarifying our brand position, sets a critical foundation for building communication materials that tell the UNT story consistently through our words, images and graphic representations.
The following qualities have been determined to best describe the university (and our many parts):
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Confident |
Invested |
Individual |
Inspiring |
Engaged |
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Ambitious |
Empowering |
Quirky |
Inventive |
Involved |
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Passionate |
Motivating |
Original |
Accomplished |
Responsible |
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Determined |
Helpful |
Diverse |
Challenging |
Collaborative |
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Forward-thinking |
Friendly |
Embracing |
Knowledgeable |
Resourceful |
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Entrepreneurial |
Fun |
Creative |
Rigorous |
Active |
This list of traits is a tool for helping you choose the right language. It’s not just about using these words, but about capturing the spirit they convey to best represent UNT.
When telling your part of the UNT story with narrative and visual communication, be sure to identify which of these personality traits you are embodying and then set your communication strategy accordingly for your target audience. You can focus on portraying one trait or use them in combination to express your part of UNT.