The student is our primary audience, our primary customer and our primary reason for our existence. We are focused on their success. In many ways we are defined by those we serve. Even when we are not talking directly to a student with a communication piece, we always must be aware that every audience has the potential to influence or support a student.

The UNT student seeks to invent, create and succeed, and is confident in the promise of the future. To support them, we must do our best every day to guide them to greatness.

Our visual personality is defined by both who we are and those we serve. Our visual representations show UNT and our community to be:

• Friendly — engaged on a personal level even in a large community
• Original — honoring the uniqueness of every individual we serve
• Accomplished — confident in what we give to our students, the community and the world